BGSTR is a New York-based creative studio specializing in design, animation, branding, and live action. Our work is a multidisciplinary blend that elevates brands, campaigns, products and experiences.
An award-winning creative studio with a singular focus: telling the bigger story.
For over a decade we've evolved one of the most iconic brands in the world across all verticals and consumer touch points. There's entertainment, and then there's HBO. BGSTR has been a trusted creative partner to one of television's most iconic brands, crafting design built to withstand years of airtime and still look elevated. Our work spans the full breadth of the consumer experience — AV, OOH, social, product, and experiential — from the HBO Max brand design system to campaigns for flagship franchises like House of the Dragon, evolving alongside the brand through its biggest transformations and most-watched moments.
BGSTR's longtime relationship with Ralph Lauren is built on a shared commitment to elegance and craft — work that is aspirational, built to last, and always in style. Animated in-store displays, elevated editorial campaigns spanning the Grand Slams, and evolving brand heritage films are all ways we've partnered with the iconic American brand, rising to the same standard of craftsmanship that Ralph set the bar for in the first place.
Work like this doesn't happen in a vacuum. It comes from a team that understands your vision, stays flexible when it needs to, and is obsessed with getting it right. That's who we are.
Let's tell the bigger story.
carson@bgstr.com